038: Sell a Complete Course (Info-Product Creation & Membership Sites)
Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it\xa0to\xa0your own online business...\n\n \tQUICK THOUGHT #1: no one wants to buy tips or tid-bits\n \tQUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break"\n \tQUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine)\n\nEight Components to Selling a Complete Course\n\n \tEat your own dog food\xa0(actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name)\n \tMagic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS)\n \tEnd goal\n \tMilestones\n \tCoaching upsell\n \tTemplates\n \tChecklist\n \tCase study\n\nJoin Income Machine 2.0 to Claim Your \nAll-in-One Money Making System Now\n\nLike the Robert Plank Show on Facebook