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Published: Sept. 21, 2020, 11 a.m.

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Instagram @marketadventurespodcast

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News: Anyone who has already downloaded TikTok or WeChat will still be able to use the apps -- if they're already on their phone. (Downloads skyrocketed between Friday and Sunday)
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Why is TikTok being banned in the U.S.?

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• TikTok collects user data to figure out how best to target ads to them.
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• U.S.-based social networks such as Facebook and Twitter operate similarly, but Chinese ownership adds an extra wrinkle because the Chinese government could demand user data from Chinese companies.
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Messing with the money

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• Remember Vine? Back when Vine was popular, many of the platform\u2019s top creators started spending more time on YouTube because they could monetize their content in a way Vine didn\u2019t allow.
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• TikTok wants to pay creators regularly. It\u2019s a way for TikTok to remain competitive as its talent only becomes more popular.
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• Tiktok is a great gateway app for discovery: Creators are finding mainstream success both on and off the app, noting that top personalities have found \u201cbrand partnerships, sponsorships, and representation deals with some of Hollywood\u2019s biggest talent agencies
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If you haven\u2019t, listen to episode 26, value of imagination to see opportunities that others miss
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• This administration has their priorities set on banning a social media application that coincidentally has a large group of liberal users, and is used by younger generations to provide real time information on protests, social justice events and human rights issues.
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  • TikTok has spent months trying to make itself a more American company, with a campus in Los Angeles, an American CEO, and plans to hire 10,000 people in the United States. A $200 million creators fund is another way that TikTok can show its commitment to the US
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• The new restrictions come as the administration weighs a partnership between TikTok and Oracle & Walmart meant to address the national security concerns raised by the administration.
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• If the companies aren't able to complete a deal by Nov. 12, then further restrictions will be applied to TikTok that could degrade its functionality. The restrictions would apply to internet infrastructure companies in ways that could hinder the transfer of TikTok content, potentially slowing it down or creating outages on the service.
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Instagram @marketadventurespodcast

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WHAT\u2019S THE KEY: Learn \u2192 test \u2192 \u201cperfect\u201d \u2192 Scale up = $$$

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This episode is sponsored by \xb7 Anchor: The easiest way to make a podcast. https://anchor.fm/app

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