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The MCHH crew go through the details of the "success" model for science communication, from the book "Made to Stick". It\'s a very simple model (and acronym!) that can be broadly applied to many communication and outreach projects as well as conservation campaigns.
Check out more episodes on our Speak Up For Blue Network website: https://www.speakupforblue.com/show/marine-conservation-happy-hour/
Dr Scarlett Smash Twitter\\xa0
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