In first aid training they tell you to be specie in an emergency: John, you call 911. Mary, you bring water. Etc. etc. it\u2019s true in referrals too: don\u2019t be vague. Be direct. You want customer referrals: ask for them!! Over these last episodes we have have covers the key elements to creating a clear and concise marketing plan. How concise? Try ONE PAGE!! You can download your own \u201cULTIMATE QUICKSTART GUIDE for Your 1-Page Marketing Plan\u201d here: www.ripplesaffect.com