In this episode, we talk to Rebecca Prince-Ruiz. She is the Founder of the \u2018for-purpose\u2019 Plastic Free Foundation, a not-for-profit that brings the public and business together with the vision of a world without plastic waste. Plastic Free July challenge has grown to millions of participants across 177 countries. \n\nDuring this episode, we take a look at how a month without plastic, turned into a global movement that has changed millions of peoples habits and reduce waste. We also look at how reducing one item can make a difference.