The Science Behind Red Bottom Shoes

Published: Oct. 30, 2019, 7:39 p.m.

Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all. 


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