Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno
If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us!
In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist.
We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead.
Follow Christina @ThatChristinaG
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Follow Adam @apierno
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