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If you\u2019re in business, especially a smaller business, you are likely always in pursuit of new prospects and effective methods for connecting with and drawing them into your circle so you can offer your products and services. You\u2019ve also likely discovered there are a variety of marketing methods to use, and the practitioners of each approach will enthusiastically assure you their approach is THE BEST!\xa0\xa0

The truth is every method has some merit and some will work better for you than others. The key is finding the right approach for you and your business, and the right practitioner or firm that is a good fit for you. Enter, Deb\xa0Monfette.\xa0\xa0

Deb worked in corporate for 2 decades, ranging from product development to customer service and along the way mastered her craft of discovering what matters to customers, honing her skill at discerning what they really needed, beyond the features and benefits most businesses focus on in their marketing efforts.\xa0\xa0

When she chose to start her own business, she focused her efforts on content marketing because she deeply understands some foundational principles embedded in the decision to buy. During this episode, she shares those principles with Laura, as well as the roadmap she uses with her clients.\xa0\xa0

Keeping the customer at the heart of the effort, she has created what she calls the Irresistible Content Code and it\u2019s built on the process of C-E-N-T-E-R-ing\xa0your efforts, stories, and materials in a way that will powerfully connect with prospects and draw them to you.\xa0\xa0

She also discusses the stages prospects go through when they are\xa0looking for resources to potentially meet a need or solve a problem. Understanding these stages and the principles behind the buying decision will help you discern what steps you need to take in your marketing process to grow.\xa0\xa0

Here are a few hints: Words matter! Stories are so powerful. Deciding who is the Hero of the story is crucial. Listen in and take advantage of Deb\u2019s experience.\xa0And,\xa0click the link below to access her Free Offer!\xa0\xa0

Deb\u2019s Bio:\xa0\xa0
Deb\xa0began\xa0her\xa0career in a startup at a tech company\xa0and\xa0worked in technology for over\xa0two\xa0decades in marketing, design, product development, and training directly with customers.\xa0She\xa0had to understand them, figure out new possibilities to guide them, earn their trust, and simply help them buy. But instead of digitally, LIVE.\xa0

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After\xa0she\xa0left corporate,\xa0she\xa0became a content marketing writer and consultant working with\xa0small-to-large tech companies, soon experiencing one\xa0overwhelmed client after the next\u2026\xa0Frustrated uncovering ideas, strapped for time without a roadmap, and finding it difficult to attract customers along the sales cycle with content.\xa0
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So, by combining\xa0her\xa0content and customer experience,\xa0she\xa0designed an easy-to-use content framework with the customer at the heart or center. It\u2019s even more critical with the changes sparked by the pandemic.\xa0
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She\xa0now empowers\xa0small to mid-sized, growing, B2B businesses to\xa0build relationships, trust, and influence digitally with content.\xa0\xa0\xa0
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This framework doesn\u2019t rely on bright shiny objects, new trends, and tech. Instead, it allows businesses to get back to the basics and adapt to the changes going on around them in a virtual world.\xa0It\u2019s a real strategy for\xa0real people.\xa0
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Her\xa0framework is called\xa0The Irresistible Content Code.\xa0

Connect with\xa0Deb and Resource:\xa0
Deb on LinkedIn:\xa0
Deb on Instagram\xa0\xa0

Get her Free Resource:\xa0\xa0

Free Lead Magnet\xa0\u2013\xa0How to Inject\u202fYour Case Studies with\xa0Action Power\xa0
\xa0\xa0\xa0\xa0\xa0\xa0Uncover the 3+1 Formula and powerup your case studies using the Mighty Workbook\xa0