#086: Branding for Musicians - A Masterclass on the Laws to Building a Powerful Brand

Published: Oct. 18, 2018, 8:19 p.m.

Most companies overcomplicate branding. Tim Ferriss has one of my favorite definitions on branding, and that\u2019s \u201cconsistently over-delivering the same one or two values to your 1,000 true fans.\u201d Branding is what people think of you or your company, and that\u2019s influenced by the value you provide to your audience and your behavior around providing that service. It\u2019s the value and behavior that you are most consistently known for. In this episode, we discuss some of the most important laws to building a powerful brand for your music career.

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Credits:
Host: Chris G.
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency \xa0
Music: Emily Kopp