Podcasts Music Making It with Chris G. #049: Ari Herstand - Creative Ways to Build a Following, Generate Revenue, and Promote Your Music in the New Music Business

#049: Ari Herstand - Creative Ways to Build a Following, Generate Revenue, and Promote Your Music in the New Music Business

Published: Aug. 17, 2017, 4:18 a.m.

Ari Herstand is the author of “How to Make It in the New Music Business.” This conversation is our Round 2 follow-up to episode 16 featuring the introduction to the book, and Ari’s backstory. In this conversation we dive into revenue streams, how to build a following, creative marketing strategies, follow-up questions from the previous interview, and much more. Ari is a musician, multi-instrumentalist, blogger, public speaker, actor, blogger, and mentor to fellow musicians. Through his blog Ari’s Take, he’s mentored and helped thousands of musicians across the world. His book is my students favorite book about the music business, and the must read for every musician looking to build a career in music. There isn’t just one way to make a living as a musician anymore, and we dive into some of those ways to build a career in the new music business.

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Credits:
 Host: Chris Goyzueta
Producer: Jason Trosclair
Executive Producer: ONElive Creative Agency  
Music: Emily Kopp