Eugene and Charis talk about how Cambridge Analytica data found that fashion profiling reliably showed political leanings and what that means for fashion brands. They also discuss Amazon HQ2 being built in Queens, New York and Crystal City, Virginia and what that means for those neighborhoods in the context of gentrification. \n\n00:11:42 Fashion profiling\n00:29:41 Ethics of gentrification\n\nLinks:\nhttps://www.nytimes.com/2018/11/29/style/cambridge-analytica-fashion-data.html\nhttps://www.fastcompany.com/90274295/is-gentrification-ever-ethical \n\nWhat is MAEKAN?\nMAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We\u2019re defining the future of creative culture.\nWe don't have all the answers, but our curiosity ensures we never stop looking.\n\nSign-Up Today\nIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.\n\nMAEKAN.com \n\nFollow Us\ninstagram.com/maekan \nfacebook.com/storiesforthecurious \ntwitter.com/maekan \nstories@maekan.com