Eugene brings up a New York Times article that looks into the Nike Zoom Vaporfly 4% to see if the shoe really does improve running times. Eugene considers the wider affects of the rise in technical performance apparel and footwear. Charis talks about a Jonah Hill interview published in 52 Insights that connected with her recent thinking about the idea of origin stories.\n\n00:11:05 Nike Zoom Vaporfly 4%\n00:27:36 Jonah Hill and origin stories\n\nLinks:\nhttps://www.nytimes.com/interactive/2018/07/18/upshot/nike-vaporfly-shoe-strava.html\nhttps://www.52-insights.com/interview-film-jonah-hill-its-not-like-i-enjoy-being-famous-very-much/\n\nWhat is MAEKAN?\nMAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We\u2019re defining the future of creative culture.\nWe don't have all the answers, but our curiosity ensures we never stop looking.\n\nSign-Up Today\nIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.\n\nMAEKAN.com \n\nFollow Us\ninstagram.com/maekan \nfacebook.com/storiesforthecurious \ntwitter.com/maekan \nstories@maekan.com