BROADCASTS.com

Hey there, today I am going to talk about Facebook Pixel Seasoning.
This seems to be a hot topic in digital marketing. Everyone has a Facebook page, and everyone can’t wait to jump into Facebook advertising.
Have you heard about pixel seasoning? It is basically to train your Facebook pixel to find you exactly the leads or customers you want. Facebook pixel is to understand who visited your website or who interacted with your business before so that you can retarget them.

For example, let’s say if you have a lead magnet which captures your ideal customers’ email address. If they have given you their email addresses, they surely are interested in what you have to offer. So they are your ideal customers. In this case, you would try to get your pixel to understand it needs to serve more ads to people who are similar to those ones who have opted-in or downloaded your lead magnet. And that is why you need a Facebook pixel. It is a unique set of code for your business.

So how long does it take to season a pixel? Ideally, I would say around 20-30 conversion events are the minimum on your pixel before you change your optimisations to conversions. What it means is just do link clicks to start with at the ad set level until you have at least 20-30 purchases, then your pixel has enough data for events that you want to track or optimise before conversions.

Some people will ask, ‘do I really need to season my pixel?’ My answer is yes if you know how to do it because seasoning your pixel can actually bring down your cost per event. In fact, not a lot of people are doing it. For a brand new ‘unseasoned’ pixel, it has no previous data on it. When you ask Facebook to look for your ideal customers who might interest in your offers, Facebook doesn’t know where to go, so it’s more like a trial and error, so it will take longer to find them and meaning more expensive for you to find them. With a seasoned pixel, Facebook already knew who bought your products or services, so it ends up reducing your cost. Also, you can leverage your data by creating an audience that looks similar to the people who opted-in and bought your products or services. This is so-called a lookalike audience.

This is a perfect strategy for the business which looks at scale up their business. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me at branding@makemarketingyours.com, and we will go from there.