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I had two client calls today. Both of them are in different niches, but I found there is a common thing in them. As entrepreneurs, we have thousands of ideas every day. (We all do!)  A lot of us tend to focus on tools rather than structures and systems. 

We tend to focus on what platform to use or host for websites, blogs, podcasts, social media scheduling apps, email platforms etc. then struggle with technology and get overwhelmed. They didn't actually look at the fundamental needs of their business. For example, there are so many people who are creating podcasts. Is that something for you? Like listening to a podcast is different from creating your own podcast channel.  I have done that.  

When I first started my business online, back then, I didn’t have any product or service to sell. I know I don’t want to be in a multi-level marketing niche. However, affiliate marketing was so hot at the time. I thought that’s the way to go.  I paid $1,500USD for three coaching sessions. He lives in the UK and we did the training via Zoom. Well, I mean he is making money in affiliate marketing, but unfortunately, it didn’t work for me. So, what have I learnt from this? A huge lesson!  I realised that some systems/tactics work for some people but they don’t work for others. Things are working well in his business, it doesn’t mean it will work for you even if you copy every single thing they do in their business. So, they are teaching you what works in their business. That’s why they always have the disclaimer of the results they achieved are not typical. Also, they didn’t tell you how many times they have tried and failed before reaching to this stage. How big is their email list? What connection they have?  Of course, like me, to a completely digital newbie, how am I going to be successful after three coaching sessions. 

And also I have spent so much money on software and tools before I signed up to this coach, just because all digital marketers were using them. Well at least in the affiliate world, you have to have a landing page, email platform, sales funnels, upsell, downsell, you name it. So, I paid for expensive software every month for nothing. 

So my tips for those who are still at the early stage of running an online business, don’t copy what everyone else is doing.  A lot of people are doing X; it doesn't mean that you need to do X.  Every business is unique, even in the same niche because the person behind the business is different.  So I always remind my clients, there is no 'one-size-fits-all' marketing. (that's my tagline!)

Tips of the day:

We don't have to do it all! Look at your service, your customer avatar, your pricing structure, your time you can put in your business, and then decide on what platform/tool you need to reach your ideal clients and how.  Remember, you should have your own structures and systems for your business.  

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