Characteristics Of A Successful Ad
Hey there, today I am going to talk about ‘Characteristics of a Successful Ad.'
There are some common mistakes small businesses and professional service providers do when designing and posting the ad, which leads to the failure of the ad.
First, do your research. Don’t re-invent the wheel. Look at those successful people or businesses in your niche. I am not saying copy word for word, but try to learn how they word the ad, how they connect with their targeted audience, how to offer their products or services.
Now in the market, there are three areas that people are really interested in. Make sure your offers, products and services are related to health, wealth or relationship. If your offer falls into any of these three categories, you are half way through to success. People are looking for things that are related to these three categories. Remember, health, wealth and relationship.
Make sure you,
- Write a good headline for your ad
- Tell your back story. Why are you selling what you are selling
- Show the transformation. Why they need your offer. What do they get after they opted-in whether it is a free offer or paid offer. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.
The two main ingredients you need in any ad is a way to grab people's attention and show them how they can benefit from your product or service. You can do this with attention grabbing headlines and good benefit bullet points. I’ve got an ebook for you to download for free. It gives you tons of fill-in-the-blank examples you can add to your sales letters, email ads, blog posts, video ads, Facebook ads, etc. Those are the headlines I use myself in my business.
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Free eBook – 100 Attention Grabbing Headlines
http://bit.ly/100attentiongrabbingheadlines