Hey there, I am Vanessa Choi and welcome to the very first podcast episode of Make Marketing Yours. I have to say thank you to those who have been encouraging me to get this podcast off the ground. It has been a huge learning curve for me. You won’t know how hard it is until you’ve been through it, so thank you for taking the time to listen.
About this podcast:
For some of you don’t know who I am, I’ve been doing marketing for more than 16 years. I experience the transition from offline marketing to online marketing. I see the trend switching from TV ads, radio ads, billboard advertising to Facebook ads, Instagram ads, Google Adwords, etc. It’s a big shift.
For the past few years, I’ve been focused on digital marketing, and have my own marketing agency, AuBiz Consulting. Obviously, I’m a big fan of digital marketing. I’ve also found great success for my clients using different social media platforms and online marketing strategies outside of social media marketing, like building sales funnels.
So this podcast is going to dive into smart and proven strategies when it comes to marketing a business online, so basically, everything that is marketing related. I’ll share the good, the bad and the ugly.
In this first episode of the Make Marketing Yours Podcast, we’re going to dive into basic marketing 101. A lot of business owners and entrepreneurs jump straight into FB ads because it’s a relatively affordable and could get results pretty fast if you do it right.
What I can see from many facebook groups or even from my agency clients, they always say I have set up my FB business page, set up my Instagram business account, start blogging and social posts and even starting FB ads, but it is not bringing me any client. Not many people are commenting or following. And then they’ll start questioning what’s wrong with the ads? Was that to do with my posts? Was that the design that’s converting? Was that my product or offer not good enough? They have so many questions.
But a lot of people are actually missing the basics. They haven’t built up the foundation.
Victoria Beckham, she is an influencer, she writes books, she owns her own record labels, she has her own fashion line and perfume line. She is about to launch her Victoria Beckham beauty later this year. And her husband David Beckham currently has 30 perfumes and colognes under his fragrance label. What?
Kim Kardashian has over 29 million followers on Instagram and 31 million followers on Twitter. Many people, including myself, are asking why? Why she is so successful? No matter what she puts out there, people buy! She stands up against bullying. She stands up for positive body image, and she normalises what is actually normal. People create a connection between her image and the products she is trying to sell. Her talent is in marketing. I’m sure her new makeup line KKW will make a big success.
What do they have in common? Is this all because of the products they sell? Are they selling something that we can’t get it from someone else? Why do people want to get products from them? Yes, you’re right - BRAND and IMAGE. People are buying from V. Beckham and K. Kardashian because of who they are. People want to be like them. People will buy the products that they recommended. So it’s not too much to do with what they actually sell.
So for the usual people like you and me, how to sell your products and services? Yes, we should be ‘Selling Like A Celebrity!’ How?
That’s the basic marketing 101, create your personal brand. Create a brand that resonates with your target clients. Be consistent. I am not just talking about logos, colours and fonts on your website. Don’t get me wrong; they’re part of it. I am talking about consistent messaging no matter where you are, what platform you’re on, or who you’re talking to.
Yes it does take a bit of time to build up your personal brand, but running a business is a long game. Once you built up your personal brand, you’ll find it so much easier to sell your products or services and help others and change their life.
I won’t be able to deep dive into branding in this episode, but I will be talking more on this. I promise. Please leave me feedback and comments and let me know what do you think about this episode so I can learn and if I should spend more time on this topic or not. Remember to tune in to my next episode. See ya!