Hello, welcome back! Today I am going to talk about the different between affiliate marketing and network marketing. Do you know the different about these two?
Well to me, they are very similar. I don’t have control over the cart like checkout page. I can’t change the product or edit the product. I can’t put in my own product or offer. The only thing I get is the affiliate link in affiliate marketing or distributor link in network marketing. From the sales prospective, they are very similar.
The reason why I want to talk about affiliate marketing and network marketing is because I found that a lot of people are doing affiliate or network marketing or thinking of starting one. Some of them doing it as full time, but a lot of people are doing it part-time. They want to earn passive income. I also got the data from my podcast, I have the most downloads from episode #5 which I talked about ‘How To Succeed In Network Marketing.’ I don’t want to focus on network marketing, but I am coming in from a marketing prospective here.
Yesterday I went to a social gathering lunch with friends. There were people who I have not seen for quite a while, so it is good to catch up. People know that I am now running a marketing agency, so a couple of them came up to me and asked me about my business and my service. I then realize that they are in network marketing. They all have similar issues about recruiting downlines and getting customers.
The thing is if you are selling your product as everyone else, then there is no different in choosing you over someone else. I am not here to ask you to change your product, I am here to tell you how to create an offer for MLM. As I mentioned it before at my last 3-min Wednesday podcast, make sure your offers are related to health, wealth and relationship. For example, if you sell cosmetic or skincare product, what are you promising here? Health, wealth or relationship? Some people say relationship, some people say wealth and some people say health. And you know what? It can be any of them. The sales pitch will be a bit different, but the key thing is you only PICK ONE! If you are talking about relationship, then yes, we are promising people have the relationship through feeling good about themselves. If people want wealth, then yes, they can earn money from selling cosmetic or skincare. If people want health, then yes, the product can make their skin looks good and shine. It is self-health. We are focusing on the outcomes here. People do spend money in these 3 areas – health, wealth and relationship.
Now who we are targeting? It is much more easier to target women who are already spending money in cosmetic. You don’t want to target women who don’t even put on makeup, right? Well, I mean you can, but it is so much harder to get sales. Are you with me? I will not target these women.
Next, what you need is the hook – your headline for your product! You have to think of something that can touch the nerves. Think about some false beliefs or objection of your product as sub-heading. Remember no matter what you sell, you need to have a story behind it. You need to show a promise here of what your product can do. Something like ‘how to.’ Address the biggest fear and false belief they have and a promise to get around it. Like ‘how to do ____without ____’. In my show notes, I will share the link to my new eBook on ‘100 Attention Grabbing Headlines.’ It’s free, so head to my webpage, put your email in and download it. It will help you with writing your headlines.
http://bit.ly/100attentiongrabbingheadlines
In fact, there is a bootcamp you can join. It’s called 100 Days To Turn Affiliate Commission Into Your Full Time Career. Yes, it’s 100 days! But don’t you think it’s worth it if you can reach your dream goal in only 100 days? The program is called Affiliate Bootcamp. There is nothing to buy, just the commitment. A commitment to register, to show up and to implement. I am not saying you have to do affiliate marketing, but there are a lot of things you can learn and then implement in your own business even though you are not in affiliate marketing or network marketing. You can learn some of the basic marketing principles.
When you register for free, you will get access to 15 videos of Super Affiliates that show you step by step what they would do if they lost everything and had to start over again. So you can learn from all these super affiliates of what they will do from scratch. I will put the link in the show notes down below. Feel free to check it out.
http://bit.ly/vcaffiliatebootcamp
If you are currently in network marketing aka MLM, then you don’t want to miss this powerful book. It shows you how to use sales funnels to grow your team and your downlines, so you only have to talk to people who are so super interested in what you’re selling that they actually raise their hands and ask you to sign them up! Again, I will put the link in the show notes for you.
http://bit.ly/networkmarketingwithvanessa
This book is free, you just need to pay for the shipping.
Remember, make sure your offers are related to health, wealth and relationship. People are spending a lot of money in these 3 areas and are willing to spend.