Making M&A GTM Successful

Published: Jan. 3, 2022, 6:12 a.m.

Gwen Pope, Head of Global Product M&A at eBay (NASDAQ: EBAY)

Creating a go-to-market plan is one of the first things to do during an acquisition. In this interview, Gwen Pope, Head of Global Product M&A at eBay, will be sharing how to make M&A GTM successful.\xa0

Listen in and learn about:

- The importance of getting your house in order

- How to pressure test your deal rationale

- Steps to building your GTM plan

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