BROADCASTS.com

Getting\xa0every qualified\xa0loan funded is always important, but this is\xa0especially true as\xa0loan volumes fall.\xa0 Every loan counts, which is the topic of today's broadcast. \xa0We have invited Tyler Sherman, CEO of Motivity Solutions, to come on the broadcast. \xa0Tyler says, "The first step to understanding pull-through is to measure it." He goes on to say, "Even though pull-through is considered critical, surprisingly few firms are able to effectively pinpoint causes and effects.\xa0 Without clear indications of causes and effects, corrective steps cannot be taken to improve pull-through. They become victims of their own shortsightedness." \xa0Tune in to today's broadcast to learn the corrective steps that need to be taken to improve YOUR pull-through! \xa0\xa0\xa0\n\nCreated BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of IMFnews.com giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and Tony Garritano providing a TECHNOLOGY UPDATE.\xa0 This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.\nGetting\xa0every qualified\xa0loan funded is always important, but this is\xa0especially true as\xa0loan volumes fall.\xa0 Every loan counts, which is the topic of today's broadcast. \xa0We have invited Tyler Sherman, CEO of Motivity Solutions, to come on the broadcast. \xa0Tyler says, "The first step to understanding pull-through is to measure it." He goes on to say, "Even though pull-through is considered critical, surprisingly few firms are able to effectively pinpoint causes and effects.\xa0 Without clear indications of causes and effects, corrective steps cannot be taken to improve pull-through. They become victims of their own shortsightedness." \xa0Tune in to today's broadcast to learn the corrective steps that need to be taken to improve YOUR pull-through! \xa0\xa0\xa0\n\nCreated BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of IMFnews.com giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and Tony Garritano providing a TECHNOLOGY UPDATE.\xa0 This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.