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If you operate a mortgage-related business, you're likely aware of the benefits of being found by your customers as they're searching for the kind of services you provide.\n\n\n\tWhat you may not be aware of is the competitive edge that's available to you with Google local searches in your local market where you provide your services!\n\n\n\tIn today's Hot Topic, David Lykken interviews Garrett Laidler, CEO of Predyctive LLC.,\xa0a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform.\n\n\n\tPredyctive pre-emptively can take a target market and place your business in front of those potential clients before they even know that they will end up using your service. Hard to believe right?!\xa0 Ever wonder how when you search for something that item or service follows you around everywhere? Or better yet, when you are searching for something online that a similar product shows up in your feed on facebook or you see it on another website? That\u2019s exactly what Predyctive does for your business to get your product or service in front of the exact eyes that need to see you!\n\n\n\tAs usual, the first half of the program will feature\xa0Les Parker\u2019s Market-Logics Live, a macroeconomic perspective on the economy\xa0with a music parody and then\xa0Joe Farr\xa0providing you a rate & market update.\xa0 Next is\xa0Alice Alvey of Union Home providing a regulatory & legislative update\xa0followed by\xa0Allen Pollack giving us a Tech Report of the latest technology impacting our industry.\xa0Then we wrap up the first half the program with\xa0Andy Schell, a/k/a \u201cProfit Doctor\u201d sharing ideas on how to improve your bottom line.\n If you operate a mortgage-related business, you're likely aware of the benefits of being found by your customers as they're searching for the kind of services you provide.\n\n\n\tWhat you may not be aware of is the competitive edge that's available to you with Google local searches in your local market where you provide your services!\n\n\n\tIn today's Hot Topic, David Lykken interviews Garrett Laidler, CEO of Predyctive LLC.,\xa0a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform.\n\n\n\tPredyctive pre-emptively can take a target market and place your business in front of those potential clients before they even know that they will end up using your service. Hard to believe right?!\xa0 Ever wonder how when you search for something that item or service follows you around everywhere? Or better yet, when you are searching for something online that a similar product shows up in your feed on facebook or you see it on another website? That\u2019s exactly what Predyctive does for your business to get your product or service in front of the exact eyes that need to see you!\n\n\n\tAs usual, the first half of the program will feature\xa0Les Parker\u2019s Market-Logics Live, a macroeconomic perspective on the economy\xa0with a music parody and then\xa0Joe Farr\xa0providing you a rate & market update.\xa0 Next is\xa0Alice Alvey of Union Home providing a regulatory & legislative update\xa0followed by\xa0Allen Pollack giving us a Tech Report of the latest technology impacting our industry.\xa0Then we wrap up the first half the program with\xa0Andy Schell, a/k/a \u201cProfit Doctor\u201d sharing ideas on how to improve your bottom line.