11-20-17 Creating a Comprehensive Digital Marketing Strategy - Tom Sliker
This week David Lykken interviews\xa0Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 - $20 of sales for every $1 spent.\n\nHere's what David will discuss with Tom during this podcast:\n\n-\xa0details on\xa0what Broadstreet Consulting does in the area of Social Media marketing.\n\n- details on how\xa0many of\xa0Tom's clients are generating $10 - $20 of sales for every $1 spent on digital marketing.\n\n- creating a comprehensive digital strategy, primarily driven by Google Search marketing - Google AdWords / Pay per click.\n\n- what to look for when it comes to web\xa0development shops or agencies.\n\n- the importance of\xa0ongoing relationships and continued growth of your online presence.\n\n- the benefits of long term\xa0consistent investment in your online presence.\xa0\n\nAs normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing you a rate & market update followed by Les Parker\u2019s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.\xa0 Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a \u201cProfit Doctor\u201d sharing ideas on how to improve your bottom line.\n\nPlease tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.\n\nThank you, David Lykken\nThis week David Lykken interviews\xa0Tom Sliker of Broadstreet Consulting about creating a comprehensive digital marketing strategy in the area of Google Search and we hear how Tom has helps clients generate $10 - $20 of sales for every $1 spent.\n\nHere's what David will discuss with Tom during this podcast:\n\n-\xa0details on\xa0what Broadstreet Consulting does in the area of Social Media marketing.\n\n- details on how\xa0many of\xa0Tom's clients are generating $10 - $20 of sales for every $1 spent on digital marketing.\n\n- creating a comprehensive digital strategy, primarily driven by Google Search marketing - Google AdWords / Pay per click.\n\n- what to look for when it comes to web\xa0development shops or agencies.\n\n- the importance of\xa0ongoing relationships and continued growth of your online presence.\n\n- the benefits of long term\xa0consistent investment in your online presence.\xa0\n\nAs normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing you a rate & market update followed by Les Parker\u2019s Market-Logics Live, a macroeconomic perspective on the economy with a music parody.\xa0 Next is Alice Alvey of Union Home providing a regulatory & legislative update followed by Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry. Then we wrap up the first half the program with Andy Schell, a/k/a \u201cProfit Doctor\u201d sharing ideas on how to improve your bottom line.\n\nPlease tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry.\n\nThank you, David Lykken