BROADCASTS.com

\u201cData is the new oil,\u201d says EnRoute founder Aviv Frenkel.
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\n\n\n\u2018Shop with us and ride for free\u2019 is the new calling card for retailers thanks to an entirely new transport system developed by EnRoute.
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\n\n\nOver lunch, Leon Daniels chats with EnRoute founder Aviv Frenkel about the genuinely exciting development in transport, where public transport agencies and companies come together to provide free travel to their customers. When passengers make their on-line retail purchases across a wide range of goods using the operator\u2019s app, the retailers pay for the ride.
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\n\n\nAlready in operation in Germany in a partnership with DB, EnRoute\u2019s technology is now about to launch in Singapore and Madrid.
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\n\n\nIn explaining where the idea came from, Aviv - a former technology presenter on TV, who gave up his job to start EnRoute - gives advice for young people wanting to get into a start-up, which is especially relevant as transport continues to move from being an engineering business to a technology business.
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\n\n\nAnd, Aviv warns transport companies that COVID-19 has accelerated the change in transport habits not by five, but 10 years.
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\n\n\n\u201cRidership and revenues are down, so transport companies need to diversify their business model - and this helps start-ups,\u201d says Aviv.
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\n\n\nHe also talks about financing start-ups and where the investment comes from. \u201cWe are at the confluence of mobility, e-commerce and FinTech (financial technology),\u201d he adds.
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\n\n\nAs the discussion moves to the use of anonymised data by London Underground to improve its service, Leon lifts the lid on what really happened when London\u2019s buses stopped taking cash payments, and the complaints it received. The details will surprise you\u2026.
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