Optimizing the Lifetime Value of Existing Customers with Michal Parizek

Published: Sept. 9, 2013, 1:16 p.m.

Optimizing the Lifetime Value of Existing Customers as Tim chats with Michal Pa?ek of leading anti-virus software maker Avast about how to establish client relationships, segment your customer data, and collect feedback in order to maximize renewal rates. Bonzai trees and basketball are also discussed...