Bridging the Canyon Between Marketing and Sales | Chris Wallace
"Marketing needs to generate more leads," says sales.
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business\u2019s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That\u2019s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you\u2019ll hear Chris\u2019 solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences