Agency Relationships with Garrett Mehrguth
In this episode of LPO, we\u2019re digging into agency management - how to leverage the relationship and how to think about the relationship.
You\u2019ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.
That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client\u2019s customers. This is how failed campaigns get launched. This is how agencies get canned.
Garrett tells us how to solve these problems in this week\u2019s episode.