Love Line for Business #47 - Brand Strategist Austin Franke of WooPunch calls bull---- on commonly held beliefs around branding and marketing
Austin Franke of Woopunch.com is a contrarian brand strategist who digs into behavioral science research to understand why people make decisions. What he has learned flies in the face of popular beliefs about how to grow and market a brand. Be prepared to question the teachings of your favorite guru after listening to this episode.