Love Line for Business #38 - The challenges of creating a nutritional supplement for exhausted new moms with Kirsten Palliotto
Kirsten Palliotto is in the process of creating a brand for new moms. After she struggled with energy levels, fatigue, motivation and brain fog after giving birth to one of her children, she was told it was "normal" for new moms to feel this way. She explored alternative naturopathic treatment options, and finally started to recover by focusing on good diet and supplementation. Now, Kirsten wants to create a brand to help new moms in the same way she was helped, but the path forward is daunting. Should she press forward or pivot to something easier?