Love Line for Business #33 - Ollie Biddle from Collaborate Global discusses moving an events business online, and adding paid traffic to their organic growth strategy
Ollie Biddle works with Collaborate Global, a company that creates unique high end events for big brands launching new products and services. They have had to reimagine what they offer, transforming their event service into a virtual one. At the same time, they are exploring using paid traffic for customer acquisition, a big change from their previous growth strategy based on referrals and organic traffic.