Love Line For Business #17 - Adrian K gets over 400% funded on Kickstarter, and decides what to do next
Adrian and his partner created a unique party card game and got their project funded over 400% on Kickstarter. Now, Adrian must choose how to move the brand forward. He has opportunities to sell direct to consumer, wholesale, or licensing his product to another manufacturer. We discuss his options and what would be his ideal endgame.