(S)hopping Mad
We\u2019ve all made decisions in the heat of the moment. But think of a time when that decision was a purchase\u2014do you regret it? Statistically, probably not. This research shows that customers who shop while angry are more likely to be satisfied. So, yes, getting those new shoes could literally be \u201call the rage.\u201d\n\nIn this episode, we talk to Alexander DePaoli (associate teaching professor of marketing).