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Published: June 1, 2023, 3:13 p.m.

In this podcast episode, Daniel talks about Marble, a platform that helps property owners manage their properties remotely talks about his journey. We discuss Daniel's background, advice for graduates, and how Marble got started. We cover Marble's growth and services, including an end-to-end leasing engine, 24/7 maintenance, and rent collection. Daniel talks about the importance of focus in building a startup and building a good brand and much more!

Timestamps

Daniel's background [00:00:49]\xa0Daniel talks about his background, his experience at Facebook, and how he got started with Marble.

Advice for graduates [00:03:34]\xa0Daniel gives advice to graduates of 2023 on whether they should work in a startup or a big company.

Getting the first 10 landlords [00:06:47]\xa0Daniel talks about how Marble got its first 10 landlords and the different strategies they used to acquire them.

Marble's Market Expansion [00:07:52]\xa0Daniel Lee discusses Marble's growth in different real estate markets across the US.

Marble's Three Main Categories [00:08:52]\xa0Daniel Lee explains the three main categories of services Marble offers to landlords: end-to-end leasing engine, 24/7 maintenance, and rent collection.

Speed vs Quality in Startups [00:12:59]\xa0Daniel Lee shares his thoughts on the importance of speed in startups and how quality should be optimized on a six-month time horizon. He also discusses which departments should focus on quality.

Focus on the Customer Persona [00:15:58]\xa0Daniel Lee talks about the importance of focusing on a specific customer persona and how Marble lost focus when they started building products for different customers.

Importance of Branding [00:17:18]\xa0Daniel Lee discusses how Marble's brand was founded on a desire to change how people rent and live in their homes, and how this resonated with their customers.

Hiring A-Players [00:22:41]\xa0Daniel Lee shares his belief that it's important to hire A-players who are dedicated to the company's mission, rather than settling for B-players who may not be as committed.

Managing underperformance [00:25:09]\xa0Daniel discusses how he manages and communicates underperformance, including setting clear expectations and monitoring performance closely. He also talks about the challenges of dealing with cultural misfits.

Hiring for experience [00:28:17]\xa0Daniel explains that Marble doesn't make a concerted effort to hire people specifically from the real estate industry. Instead, they look for people who are willing to learn quickly and have the ability to operate in a startup.

Favorite business books [00:30:25]\xa0Daniel shares that he doesn't read many specific business books, but he recommends "Thinking, Fast and Slow" by Daniel Kahneman and enjoys reading anecdotes about how large companies got founded.

Pushing too hard [00:32:30]\xa0Daniel reflects on the burnout and stress caused by pushing the team too hard.

Favorite online tools [00:33:13]\xa0Daniel shares his favorite online tools, including Zoom and Superhuman.

Contact information [00:33:38]\xa0Daniel provides his email and support chat as ways to reach out to him and learn more about Marble.

Key Links

Rentmarble - https://www.rentmarble.com/

LinkedIn - https://www.linkedin.com/in/dli123/

Email - dli@rentmarble.com

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