The New Mindset of Reputation Management with Bill Coletti
Bill Coletti is a reputation management, crisis communications, and professional development expert who founded a company called Kith to help other organizations in these areas. He is also a keynote speaker, Wall Street Journal Risk and Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.\n\nLEADERSHIP INSIGHTS\n\n- People are paying more attention than they\u2019ve ever paid before.\n- There is strategic, preventable, and external risk. Strategic risk is a purposeful change. Preventable risks should not happen. External risks are outside your control.\n- Reputation is not a by-product. It is a strategic asset, and it can be managed with the four-A framework: Awareness, Assessment, Authority, and Action.\n- Awareness is a matter of knowing what you stand for and what the issues and concerns of your stakeholders, etc. are.\n- Assessment is a matter of asking what others (e.g. customers) think about you.\n- Authority occurs when you create reputation management programs that have top leadership input.\n- Action comes only after the other three areas have been mastered. This is a matter of marketing the leadership you\u2019re taking in a specific area.\n- Showing your marketing leadership helps you maintain a \u201clicense to operate\u201d and encourages people to give you the benefit of the doubt.\n- As a leader, it is more important to know who will execute a task rather than how it will be executed.\n\nQUESTIONS TO INSPIRE US TO ACTION\n\n\u2013 What is some lesson, saying, or experience that continues to influence your leadership to this day? 1. Culture is important\u2014why organizations exist and who they serve. 2. Divorce changed self-perception and growth in faith.\n- Use three descriptors to finish this sentence: \u201cA leader is\u2026\u201d Thoughtful, smart, and caring.\n- What is a question that leaders should be asking either themselves or others? If we\u2019re sitting here having a conversation in three years, and we\u2019re really happy, what happened?\n- What book would you recommend to leaders? Start with Why by Simon Sinek and Talking to Strangers by Malcolm Gladwell.\n- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? In a staff meeting, take 5-15 minutes. Take a headline and ask how you/your team would respond if it had happened to you.\n- As a general life principle, is it better to ask \u201cwhy?\u201d or \u201cwhy not?\u201d \u201cWhy?\u201d because it keeps you always inquisitive.\n\nWebsite:\nhttps://kith.co/\n\nFind Kith/Bill on social media:\nTwitter: https://twitter.com/kith_co (@kith_co)\nTwitter: https://twitter.com/bcoletti (@bcoletti)