Repositioning Yourself for Greater Success with Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert. She\u2019s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Playtex and BIC Inc for 20 years. Now she is a marketing consultant. She is the author of Gentle Marketing: A Gentle Way to Attract Loads of Clients, and How to Win Friends the Way Apple Wins Customers. Chala is also a regularly featured expert on major television networks such as ABC, NBC, CBS, and Fox, as well as a popular speaker at International conferences.\n\nCheck out Chala's special offer http://www.repositioner.com/gift (here).\n\nLEADERSHIP INSIGHTS\n\n- A business will not heal your own wounds.\n- The pain and the purse have very different outlooks. Be very aware of who you are messaging to.\n- Identify everyone you can serve, then consider them in light of access, funds, and fit.\n\nQUESTIONS TO INSPIRE US TO ACTION\n\n- What is some lesson, saying, or experience that continues to influence your leadership to this day? You have to be different.\n- Use three descriptors to finish this sentence: \u201cA leader is\u2026\u201d A thought leader, differentiated, and someone who stands for something.\n- What is a question that leaders should be asking either themselves or others? What problem do I solve?\n- What book would you recommend to leaders? The Speed of Trust: The One Thing That Changes Everything by Stephen M. R. Covey\n- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Look at how you can differentiate based on the biggest problem you can solve with your target audience.\n- As a general life principle, is it better to ask \u201cwhy?\u201d or \u201cwhy not?\u201d \u201cWhy?\u201d because it gets to the reason behind peoples\u2019 behavior.\n\nWebsite:\nhttp://www.repositioner.com/\n\nContact:\nchala@repositioner.com\n\nFind Chala on social media:\nTwitter: https://twitter.com/Chala_Dincoy (@Chala_Dincoy)\nInstagram: https://www.instagram.com/cdincoy/ (@CDincoy)\nFacebook: https://www.facebook.com/TheRepositioningExpert/ (@TheRepositioningExpert)\nYoutube: https://www.youtube.com/chaladincoy (@ChalaDincoy)\nLinkedIn: https://www.linkedin.com/in/chaladincoy/ (in/ChalaDincoy)