Josh, Bryce, Elijah talk about Monday's interview with Liza Looser. Their discussion includes what leaders they've known have done to form strong bonds, how we as leaders can build that trust, and the value of branding when it comes to who we choose to have in our lives. \nKey Takeaways:\n- If you want to keep something from being a commodity, it has to be build on trust.\n- You have to understand what makes you or your organization truly unique, and then you have to go all-in on those things.\n- Stay true in the way you present yourself.\n- Figure out the values you want to be known by.\n- Form bonds with those you're leading by gaining their trust, sharing your vision, and by taking the brunt of the difficulties that come your way.\n- Include the question, "What if?" as you are thinking about the future in your own life and in your leadership roles.