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Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and marketing.\xa0\n\nRyan also digs into his strategic takeover of Parler, the robust center-right challenger to Twitter, revealing how businesses can leverage niche markets with pinpoint precision. Discover Ryan's expert tactics for engaging audiences through savvy email marketing and powerful influencer partnerships. Kurt, Kristen, and Ryan also examine what truly drives the Liberty Spenders audience. Plus, Ryan shares why he believes we're only scratching the surface of a major shift in consumer behavior.\n\nKey Highlights:\n\n\u2b50\xa0Understanding Liberty Spenders: These consumers prioritize businesses that align with their conservative or faith-based values.\n\u2b50\xa0Value-Driven Branding: Incorporating core values into your brand can forge strong connections with this audience.\n\u2b50\xa0Brand Pivoting for Retail Success: Discover how Ryan skillfully repositioned We the People Wine from a politically charged brand to a celebration of American exceptionalism, dramatically expanding its market presence and consumer appeal.\n\u2b50\xa0Specialize to Succeed: Learn how targeted products attract loyal customers and uncover the best marketing techniques for promoting specialized offerings to a focused audience\n\nTakeaways:\n\nBrands that champion conservative, faith-based, or American exceptionalism values are thriving in today's market.\n\nThe importance of adaptability in business, as shown by Ryan's ability to pivot his wine brand to achieve greater market acceptance.\n\nEffective strategies for digital content distribution and audience engagement in a politically charged media environment.\n\nIntegrating philanthropic efforts into your business can boost brand perception, customer loyalty, and employee morale.\n\nUtilize platforms like email lists and influencers to reach and engage with Liberty Spenders.\n\n\nDon't miss out on the strategies that could redefine your approach to business and marketing in the realm of Liberty Spenders.\nSubscribe now to join the Revolution in Business Mastery and Market Innovation\u2014Only on the Liberty Spenders Podcast!\n\nDid you find this episode informative? Help us out!\n\nLeave a review\n\nShare it with your peers\n\nGive us a 5-star rating on your podcast app of choice!\n\n\nWatch the full video version: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA\n\nJoin the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success.\n\nConnect with Us:\nhttps://x.com/luidhardts\nhttps://www.facebook.com/luidhardts\nhttps://www.instagram.com/luidhardts\nLearn more about your ad choices. Visit megaphone.fm/adchoices