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Kurt and Kristen Luidhardt sit down with award-winning pollster, Amanda Iovino of WPA Intelligence, a leading politically conservative data and polling firm, to discuss exactly what a \u2018Liberty Spender\u2019 is, how we identify them, and how to market to them. Along with identifying and defining the audience, Amanda busts myths and commonly held misconceptions about this critical audience regarding ideology and voting habits. Amanda also shares secrets gleaned from living in the data about building a foundation of trust and acquiring these consumers for the lifecycle of your product. Dive into a discussion that bridges the gap between political campaign tactics and business marketing strategies, as Kurt, Kristen and Amanda break down the data analytics that power successful conservative marketing strategies. WPAi helped build the identity of big data and campaigns, so this episode is a masterclass on just who and what a \u2018Liberty Spender\u2019 is and how to reach them where they are.\n\nKey Highlights:\n\n\nLiberty Spenders Unmasked:\xa0Discover the true face of Liberty Spenders, a diverse consumer group cutting across political lines, income brackets, and geographic regions, all united by their prioritization of conservative or faith-driven values in purchasing decisions.\n\n\nValue-Driven Spending:\xa0Explore how these consumers are ready to open their wallets wider and pay a premium for products that reflect their principles.\n\n\nData-Driven Engagement:\xa0Learn how leveraging data analytics can supercharge your marketing efforts, making it easier to zero in on and captivate this lucrative audience and enhance ROI.\n\n\nBoosting Loyalty and Referrals:\xa0Find out how understanding Liberty Spenders' preferences can help businesses craft compelling messages that not only attract but also retain these dedicated consumers, leading to increased loyalty and powerful word-of-mouth referrals.\n\n\nTakeaways:\n\nThe diversity within the conservative market offers opportunities for businesses to expand their reach into new and untapped consumer segments.\n\nThe strategies honed on political campaigns can be powerfully applied in business settings to target and retain customers.\n\nThe willingness of conservative and faith-based consumers to support brands that share their values can be a powerful tool for competitive differentiation.\n\nUsing available consumer data, analytics and modeling can help businesses efficiently target and engage with the Liberty Spender audience.\n\n\nDid you find this episode enlightening? Help us spread the word:\n\nLeave a review\n\nShare it with your peers\n\nGive us a 5 Star rating on your podcast app of choice\n\n\nWatch the full video version: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA\xa0\n\nStay tuned and subscribe now to not miss out on more expert advice on tapping into the lucrative conservative market with precision and insight.\n\nJoin the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success.\n\nConnect with Us:\nhttps://x.com/luidhardts\nhttps://www.facebook.com/luidhardts\nhttps://www.instagram.com/luidhardts\nLearn more about your ad choices. Visit megaphone.fm/adchoices