EP58: How Keyword Research Can Quickly Validate Your Business Idea

Published: Nov. 16, 2016, 5:36 a.m.

What you are going to LEARN in this episode:\n\nWhy keyword research should be done BEFORE building an online business\nShould you try and \u201ccheat\u201d the Google algorithm to get a faster start?\nHow to leverage Amazon using their affiliate platform\nMoving from Solopreneur to managing and delegating to staff\n\nToday\u2019s guest is Ewen Finser, owner of Venture4thMedia.com. He has built and now manages a portfolio of ~25 websites and several of them cashflow >$5000/month. Not bad...eh?\n\nI met Ewen at a recent conference in Las Vegas where he was a speaker. His presentation was on keyword research and the importance of validating your business idea BEFORE beginning to build it. It was good timing since I was currently building www.CryptoShirts.io and only later realized that only ~300 people per month search for \u201cbitcoin t-shirt\u201d. That\u2019s probably a big reason that I\u2019m seeing slow sales. \n\nIn this interview, Ewen gives you the inside scoop on how he started building online businesses, particularly his \u201creview sites\u201d that help consumers compare similar products (ie. running shoes) and links you (the consumer) to Amazon for the purchase. Since he\u2019s driving traffic and sales to Amazon, they pay him out an affiliate commission. This could be >20% commissions earned on a product that you don\u2019t have to stock, ship or support. \n\nLike many of you, Ewen has chained to a desk for several years after college. Unsatisfied, he decided that he\u2019d rather be working on building his own dream, rather than someone else\u2019s dream.\n\nAfter his day/desk job, Ewen would visit a Starbucks and build his own (soon to be) digital empire. Rather than sitting in traffic, why not sip some coffee and build and learn? You\u2019d be amazed what you can build in only ONE focused hour. \n\nThe Freedom that Ewen experienced when he was able to generate his own income was life-changing and he quit the cubicle job, never to return. He controlled his time now and worked on projects that he owned and controlled. Reaping the rewards and experiencing the struggles of entrepreneurship. \n\nNow Ewen manages a team of content writers, SEO experts and Wordpress professionals. You don\u2019t want to miss the part where Ewen talks about the transition between being a solopreneur to hiring, managing and delegating various parts of his business. \n\nI also want to invite you to join our private Facebook group. I just started it, so it\u2019s small for now, but I expect many new fellow Liberty Entrepreneurs to join and share their passions and talents. https://www.facebook.com/groups/TribeLibertyE/ \n\nPodcast Resources\n \nLearn how to create content sites: www.authoritysherpa.com \n\nEwen\u2019s LinkedIn: https://www.linkedin.com/in/ewen-finser-66741272 \n\nGreat content and affiliate site: www.thewirecutter.com \n\nLiberty Entrepreneurs Social Page: https://www.facebook.com/groups/TribeLibertyE/ \n\nKeep Building Freedom,\nAshe