EP56: How to Get Free PR for your Startup w Josh Elledge

Published: Oct. 26, 2016, 7:50 a.m.

What you are going to learn in this episode:\n\nLearn the #1 mistake that startups make when trying to market and generate publicity. \nHow to get FREE or very low-cost PR Buzz for your startup or small business \nHow Josh bootstrapped a 7-figure a year business and how he cut his grocery bill by 50% to help reduce the need for startup funding while building SavingsAngel.com\nWhy pitching your Expertise and Leadership is much more important than pitching your product\n\nMaking Extreme Couponing Simple and Convenient with SavingsAngel.com\n\nOne day at the grocery store, Josh asked his wife how much per month they spend on groceries. When his wife said $900, Josh was flabbergasted. He decided, that day, to find ways to save money and shop smarter. \n\nAbout a year later he had founded www.SavingsAngel.com which used his newly gain coupon knowledge to help others cut their grocery bill by 50% each month. \n\nWe also chat about how and how long it took and how he was convinced to convert his super-coupon hobby into an actual online membership-based business which has generated several $MILLION$ in profit over the past 4 years...all by charging ~$3/week. \n\nYes, we\u2019ve seen this before with Mac Prichard and how he built his job-board hobby into the 6-figure business wwwMacsList.org. \n\nListen to Mac\u2019s story here: http://libertyentrepreneurs.com/2016/10/le53-building-6-figure-online-job-board-macslist-org/ \n\nGenerating Free Publicity and Buzz for your Startup or Small Business\n\nAdvertising is expensive, and you probably don\u2019t have a budget for it. What if I told you that my guest Josh Elledge doesn\u2019t think that\u2019s a problem. While we know that Success requires Exposure, you can hack the press to have them actually market your products and business. \n\nJosh says \u201cyou can\u2019t just build a business from behind your keyboard and expect to be recognized. You need to make your publicity happen.\u201d\n\nRemember, when you get lots of great media attention and buzz, you become a media celebrity. Celebrities are much safer (for media outlets) to bring on as \u201cexperts\u201d which enables you to attract more attention, more traffic, and more sales for the products you represent. Get established and reap the rewards. \n\nJosh reminds us that \u201cthe more your audience sees you, the more they will trust and like you. You\u2019ll gain an incredible digital reputation. Investors will pay more attention. Customers will respect your authority in your industry. Your segments, stories, and content will get shared far and wide throughout the web \u2013 all doing its job to bring people back to you and your brand!\u201d\n\nYOUR Weekly Action Item: Find a local meetup in your field and introduce yourself to someone new within the next week. Tell them about your passions and see where YOU can help THEM...don\u2019t worry about how they can help you yet. We need to be able to network, speak intelligently and market ourselves. It\u2019s not just about our products and website...we are building our BRAND. \n\nContact Info:\n \nTwitter: \n@JoshElledge\n@SavingsAngel\n\nDownload Josh\u2019s Guide to getting FREE PR: http://www.upendpr.com/fire \n\nDid you find this episode helpful? Leave your feedback on our Twitter or Facebook pages!\n\nTwitter: https://twitter.com/libertyepodcast\nFacebook: https://www.facebook.com/LibertyEntrepreneurs/