How To Build A Marketing Moat By Using Media
In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.\xa0\nTIME-STAMPED SHOW NOTES:\n\n[00:00] - How hard is it to build a Media Company?\n\n[01:23] - Repurposing content to different platforms (Content Sprouting Framework)\n\n[02:00] - Be prepared to invest and spend for this to grow\n\n[02:13] - Analyzing the quantitative and qualitative data from different social media platforms\n\n[02:40] - Advertise your company\n\n\xa0\n\nWhat should I talk about next?\xa0Who should I interview? Please let me know on Twitter or in the comments below.\n\nDid you enjoy this episode?\xa0If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\nEric Siu on Twitter\n\nEric Siu on Instagram