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For this week\u2019s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.\n\nWatch the full interview here: https://youtu.be/Eqo-V_vMuKA\xa0\n\n\nTIME-STAMPED SHOW NOTES:\n\n\n\n(00:00) Introduction and Background\n\n\n(10:09) Embracing Optionality in Business Strategies\n\n\n(31:18) Operating Like a Public Company\n\n\n(45:16) Continuous Customer Development\n\n\n(55:02) Creating a Company Culture for Personal Growth\n\n\n(01:03:34) Hiring and Accountability in Management\n\n\n(01:14:50) Finding a Niche in the AI Landscape\n\n\n\nDon\u2019t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew\xa0\n\n\u2014\n\nWhat should I talk about next? Who should I interview? Please let me know on X or in the comments below.\n\nDid you enjoy this episode? If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\n\nEric Siu on X\n\nEric Siu on Instagram