In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation.\n\n\nWatch the full interview here: https://youtu.be/FBc-IPvQ8Sk\xa0\n\n\nTIME-STAMPED SHOW NOTES:\n\n\n(00:00) Introduction and Context\n\n(03:27) Strategic Thinking and Top Talent in the Age of Automation\n\n(05:14) The Importance of Due Diligence in M&A Deals\n\n(08:07) Trust but Verify: Avoiding Subpar Hiring Decisions\n\n(11:33) The Changing Agency Business Model with AI\n\n\n\nDon\u2019t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew\xa0\n\n\u2014\n\n\nWhat should I talk about next? Who should I interview? Please let me know on X or in the comments below.\n\nDid you enjoy this episode? If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\n\nEric Siu on X\n\nEric Siu on Instagram