Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.\xa0\nTIME-STAMPED SHOW NOTES:\n\n\n[00:00] - Who is Blake Rocha (mrfourtoeighth)\n\n\n[03:11] - How did Blake Rocha become so successful in building his brand and business?\n\n\n[05:00] - Blake Rocha\u2019s biggest regret when he\u2019s starting to build his brand\n\n\n[05:53] - Creators don\u2019t know how to monetize their brand correctly\n\n\n[06:36] - Creating a business around your content\n\n\n[07:09] - Build a business around your lifestyle, not the other way around\n\n\n[07:54] - From content consumer to content creator\n\n\n\nWhat should I talk about next?\xa0Who should I interview? Please let me know on Twitter or in the comments below.\n\nDid you enjoy this episode?\xa0If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\nEric Siu on Twitter\n\nEric Siu on Instagram