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For this week\u2019s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies.\n\nWatch the full interview here: https://youtu.be/Eqo-V_vMuKA\xa0\n\n\nTIME-STAMPED SHOW NOTES:\n\n\n(00:00) Unconventional Ways to Improve Sleep and Health\n\n(06:17) Temperature Management and Relaxation Techniques\n\n(11:09) The Future of Sleep and Health: Data and AI\n\n(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships\n\n(25:02) The Power of Word of Mouth and Building Trust\n\n(30:02) The Future of Sleep Technology: Advanced Features and Personalization\n\n(39:09) Living and Working Together\n\n(41:17) Setting Boundaries for Work-Life Balance\n\n(45:20) Inflection Points in Building a Hardware Business\n\n(51:56) Creating a Written Culture and Data-Driven Decision-Making\n\n(55:31) The Value of Board Meetings\n\n(58:37) Breaking the Rigidity of Fixed Meetings\n\n(01:03:01) Hiring for Greatness\n\n(01:08:00) The Intensity of Startup Life\n\n(01:12:14) A/B Testing Work Environments\n\n(01:17:12) Religion as a Marketing Strategy\n\n\n\nDon\u2019t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew\xa0\n\n\u2014\n\nWhat should I talk about next? Who should I interview? Please let me know on X or in the comments below.\n\nDid you enjoy this episode? If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\n\nEric Siu on X\n\nEric Siu on Instagram