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Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.\n\nWatch the full interview here: https://youtu.be/oDJ2VOHgThk\xa0\n\nDon\u2019t forget to help us grow by subscribing and liking on YouTube!\n\nTIME-STAMPED SHOW NOTES:\n\n\n\n\n\n\n(00:00) Introduction to personal branding and the significance of authenticity\n\n\n\n\n\n\n(01:00) Personal branding's demand for vulnerability and genuine audience connection\n\n\n\n\n\n\n(03:05) Sam Evans inspires Chris Do to launch a mastermind\n\n\n\n\n\n\n(06:26) Different approaches to structuring a mastermind\n\n\n\n\n\n\n(07:37) Details about Chris Do's mastermind and its pricing\n\n\n\n\n\n\n(07:58) Marketing and recruitment strategies for the mastermind\n\n\n\n\n\n\n(10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind\n\n\n\n\n\n\n(12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future\n\n\n\n\n\n\n(14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals\n\n\n\n\n\n\n(17:28) Chris Do discusses his ambition for the mastermind component\n\n\n\n\n\n\n(20:26) Chris Do shares the reach and engagement on social media platforms\n\n\n\n\n\n\n(23:57) Chris Do explains his approach to LinkedIn posts and engagement\n\n\n\n\n\n\n(27:52) Writing from a place of emotion to engage readers\n\n\n\n\n\n\n(28:14) No engagement groups or artificial methods used on LinkedIn\n\n\n\n\n\n\n(29:57) Using the work detox to rest and gain clarity on problems\n\n\n\n\n\n\n(32:05) Writing about topics that inspire or frustrate\n\n\n\n\n\n\n(34:14) Elon Musk's impact on Twitter and his companies\n\n\n\n\n\n\n(35:06) Chris Do discusses his approach to finding good problems to solve\n\n\n\n\n\n\n(36:01) Chris Do shares the structure of his creative team\n\n\n\n\n\n\n(36:58) Chris Do's monthly spending on content\n\n\n\n\n\n\n(38:14) Chris Do shares his thoughts on the success and popularity of creators\n\n\n\n\n\n\n(39:53) Chris Do on Gary Vaynerchuk's content\n\n\n\n\n\n\n(41:31) Creating good content that resonates with the audience\n\n\n\n\n\n\n(42:30) Learning to care less about what others think\n\n\n\n\n\n\n(43:24) The significance of self-love and personal development in relationships\n\n\n\n\n\n\n(45:51) Story of "The Missing Piece" and the importance of self-acceptance\n\n\n\n\n\n\n(48:09) The power of storytelling in understanding oneself\n\n\n\n\n\n\n(49:54) The self-concept and its impact on branding and identity politics\n\n\n\n\n\n\n(51:50) Self-acceptance and personal branding\n\n\n\n\n\n\n(52:18) Formation of self-identity in childhood\n\n\n\n\n\n\n(56:17) Importance of finding the right coach or mentor\n\n\n\n\n\n\n(59:43) The value of coaching advice ($312,000 saved)\n\n\n\n\n\n\n(01:00:48) Coaches should be chosen based on substance, not accolades or reputation.\n\n\n\n\n\n\n(01:04:27) Chris Do's book "Pocket Full of Dough" contains lessons from his business coach.\n\n\n\n\n\n\n(01:04:46) How to find Chris Do online\n\n\n\n\n\n\n\n\nWhat should I talk about next?\xa0Who should I interview? Please let me know on Twitter or in the comments below.\n\n\n\nDid you enjoy this episode?\xa0If so, please leave a short review here\n\n\n\n\nSubscribe to Leveling Up on iTunes\n\n\n\n\nGet the non-iTunes RSS Feed\n\n\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\xa0\n\n\n\nGrowth Everywhere\n\n\n\nSingle Grain\n\n\n\nLeveling Up\n\n\n\nEric Siu on Twitter\n\n\n\nEric Siu on Instagram