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In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.\n\nWatch the full interview here: https://youtu.be/nGDHAhnbuc4\n\nTIME-STAMPED SHOW NOTES:\n\n\n(00:00) Introduction and Background\n\n\n(02:23) Mission-Oriented Approach and Content Formats\n\n\n(07:39) Creating Compelling Content and Holding Audience Attention\n\n\n(09:09) Experimentation and Learning from Failure\n\n\n(11:30) Collaborating with Influencers and Partnerships\n\n\n(14:41) Hiring and Developing Talent\n\n\n(29:00) Dealing with Copycats and Protecting Originality\n\n\n(37:44) Investing in Up-and-Coming Creators\n\n\n(39:11) Unlocking Value and Participation\n\n\n(41:06) Balancing Work and Family\n\n\n(47:19) Building an Agency for Freedom\n\n\n(52:12) The Power of Audience and Distribution\n\n\n(58:02) The Importance of Compelling Packaging\n\n\n(01:06:29) Asking Hard-Hitting Questions\n\n\n(01:09:48) Leveraging Pre-Existing YouTube Audiences\n\n\n(01:14:28) The Shift to Long-Form Content\n\n\n(01:15:52) The Rise of Creator-Operators\n\n\nDon\u2019t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew\xa0\n\u2014\n\nWhat should I talk about next? Who should I interview? Please let me know on X or in the comments below.\n\nDid you enjoy this episode? If so, please leave a short review here\n\n\nSubscribe to Leveling Up on iTunes\n\n\nGet the non-iTunes RSS Feed\n\n\n\xa0\nConnect with Eric Siu:\xa0\n\nGrowth Everywhere\n\nSingle Grain\n\nLeveling Up\n\n\nEric Siu on X\n\nEric Siu on Instagram