Hey everyone, today we're talking to AdEspresso's CEO Max Chieruzzi about how to quickly optimize and A/B test Facebook ads. He's got some interesting insights on setting up an online inbound marketing funnel and how to evaluate the cost of a click vs. the cost of lead and customer acquisition.\n Click here for show notes.\n Leave some feedback:\n What should I talk about next?\xa0Please let me know on\xa0Twitter\xa0or in the comments below.\n Did you enjoy this episode?\xa0If so, leave a\xa0short review here.\n Subscribe\xa0to\xa0Growth Everywhere on iTunes.\n Get the non-iTunes RSS feed\n Connect with Eric Siu:\n Growth Everywhere\n Single Grain\n Twitter @ericosiu