GE Ep 161 [2016]: How Content Marketing as a Growth Channel Propelled BuildFire into a 7-Figure ARR SaaS Company
Hi everyone, today we have Ian Blair who is the CEO of BuildFire, which provides the easiest way to build mobile apps in under five minutes. It\u2019s a no-coding-required app-building platform where people can quickly build their own mobile apps and it works\xa0in any industry because every brand\xa0can benefit from an app.\n Today we're chatting\xa0about how BuildFire grew\xa0to a seven-figure ARR by using\xa0content marketing rather than paid advertising, the main factors\xa0that got them there in the very competitive\xa0SaaS industry,\xa0the reason keyword research is essential, and why you must have a methodology for creating and tracking your content's progress and success.\n Click here for show notes and transcript.\n Leave some feedback:\n What should I talk about next? Who should I interview?\u202fPlease let me know on\u202fTwitter\u202for in the comments below.\n Did you enjoy this episode?\u202fIf so, leave a\u202fshort review here.\n Subscribe\u202fto\u202fGrowth Everywhere on iTunes.\n Get the non-iTunes RSS feed\n Connect with Eric Siu:\n Growth Everywhere\n Single Grain\n Twitter @ericosiu