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Welcome to another episode of The Zen Courses Show! Today\u2019s guest is Susan Stripling, award-winning wedding photographer and co-founder of The Wedding School, an online business school for wedding photographers.\n\n \n\nThis episode is especially valuable for anyone who is curious about workshops, CreativeLive and how to build an online school\u2014not just a course. Enjoy!\n\n \n\n**In This Episode, You'll Learn:** \n \u2022 Susan's story: how she became a photographer on a whim \n \u2022 How Susan transitioned from live workshops to online courses (PLUS, what she was super afraid of) \n \u2022 Why Susan chose CreativeLive to get her start with online courses (and why she eventually went out on her own) \n \u2022 Just-in-Time Learning: what it is and why it works for The Wedding School \n \u2022 How knowing your learner\u2019s journey affects your course content \n \u2022 How Susan marketed and launched The Wedding School, from soft launch to live event \n \u2022 Why you should launch to your loyal fans first \n \u2022 Why you shouldn\u2019t ask your customers how much they\u2019ll pay for your online course \n \u2022 Strategies to help you overcome the mental blocks of pricing your online course\n\n \n\n**References that Susan Mentions:** \n \u2022 [The Wedding School](https://theweddingschool.net/) \n \u2022 [Susan\u2019s personal website](http://www.susanstripling.com/) \n \u2022 Like The Wedding School on Facebook\n\n \n\n**Thanks for Listening!** \n If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.\n\n \n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\n\n \n\nLastly, I want to say THANK YOU to Susan for sharing her story with us here on The Zen Courses Show!