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Welcome to another episode of The Zen Courses Show! Today\u2019s guest is Alison Crosthwait. Ali is a psychotherapist and the founder of The Good Therapists, a therapy blog.\n\nLater this month (April), Ali's launching her first online course, The Therapy School, a course to help people in therapy deepen their practice & understand how therapy works.\n\nThis episode is a special one because Ali is also a former client. She hired me to help her create her first online course. In this episode, she shares what she thought she knew and what she learned along the way.\xa0Enjoy!\n\n_"I was so naive. I didn\u2019t think [creating a course] was going to be that hard. I knew it would be a lot of work [\u2026] but I can handle that. But I really had no idea of everything involved in creating an online course." --Ali_\n\n**In This Episode, You'll Learn:** \n\u2022 Why she left a corporate career in finance to become a therapist \n\u2022 Why she decided to create a new model for how we understand therapy \n\u2022 How she designed her course to deal with boundaries, privacy and other sensitive topics \n\u2022 How Ali is marketing her first online course \n\u2022 Why revenue isn't her biggest focus (and what is instead) \n\u2022 Her process for creating a course that\u2019s focused more on emotional transformation than practical skills \n\u2022 Why\xa0she engaged her audience before she built her course (and how it changed her plans) \n\u2022 The advantage of starting with a beta or pilot course \n\u2022 Her experience using Thinkific and her thoughts on the future of LMS platforms\n\n**References and Tools that Ali Mentions:** \n\u2022 [The Good Therapists](http://www.thegoodtherapists.com/) (Ali's blog) \n\u2022 [Therapy School\xa0](http://www.therapyschool.co/) \n\u2022 [Thinkific](https://www.thinkific.com/?sa=2ee5027fbb)\n\n**Thanks for Listening!** \nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review](http://bit.ly/zencoursesshow).\n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\n\nLastly, I want to say THANK YOU to Alison for sharing her story and experience with us on The Zen Courses Show!