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Welcome to another episode of The Zen Courses Show! My guest today is Brent Weaver from uGurus.com.\n\nBrent is the co-founder of uGurus, an online business school for web professionals. They create online courses, mentor programs and other online learning products to help web professionals lead better lives.\n\nIn this episode, Brent shares the story behind uGurus and how they created their flagship online learning program, $10k Bootcamp.\n\nThis episode is especially valuable for anyone with expertise in an area who wants to transition from services to products. It\u2019s also perfect for small business owners with a team who want to add online courses to their business model. Enjoy!\n\n**In This Episode, You'll Learn:** \n\u2022 Chickens, side-hustles and why you shouldn't play Monopoly with Brent \n\u2022 How uGurus went from a side project to a full-time business \n\u2022 Why self-paced courses are limiting \n\u2022 The one metric that matters (hint: it\u2019s not just sales) \n\u2022 Why you should do customer development before you teach \n\u2022 How he created $10k Bootcamp \n\u2022 Why you should vet customers for high-cost, high-value programs \n\u2022 The key differences between creating a hybrid, instructor-led program versus a self-paced course \n\u2022 Why you should invest in the strategy behind your course before you create it \n\u2022 The waterfall approach versus the spiral approach to learning \n\u2022 The #1 marketing tactic to use before you launch your course\n\n**References and Tools that Brent Mentions:** \n\u2022 [uGurus](http://www.ugurus.com/) \n\u2022 [$10k Bootcamp](http://www.ugurus.com/10kbootcamp/get-started) \n\u2022 [Zoom](https://zoom.us/) (for video conferencing) \n\u2022 YouTube Live Streaming \n\u2022 [Understanding By Design](http://amzn.to/1R05Dtl) (Classic book on course design (aff link)) \n\u2022 Twitter handle: @u\\_gurus / @brentweaver\n\n**Thanks for Listening!** \nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show.\n\nI read every review and I'd love to read yours. [Click here to leave a review](http://bit.ly/zencoursesshow).\n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.